A new way to share local product availability with your customers

[Cross-posted from the Google Merchant Blog]

If you've ever spent your Saturday calling different stores or driving around town in search of one specific product, then it probably occurred to you that there must be a better way. Today we're announcing Local Product Availability on Google Place Pages - a new feature that automatically brings your offline catalog to the web, letting customers view your products and search your local inventory on your Place Page before visiting your store.

When you provide Google with local product availability data, your Google Place Page will now automatically include a new section, ‘Popular products available at this store’, featuring five popular products along with price and local availability. For shoppers unfamiliar with your business, this section shows the types of products available in your store.

If shoppers are looking for a specific item, they can click ‘Search within this store’ to search your product inventory to see if a particular item is in stock nearby.

Getting started
To automatically display local product availability on your Google Place page, you’ll need to first share local availability data with Google through a Merchant Center account and claim your a Google Place page. For instructions on sharing local product availability with Google, read this Help Center article. Learn how to claim your Google Place page here.

Posted by Paul Lee, Senior Product Manager, Google Product Search

Google and Ink from Chase launch 5-city seminar series for SMBs

Every day we hear from business owners who think they need special skills to reach new customers online. Often they’re just overwhelmed by the seeming complexity of online marketing options. So they sit on the sidelines, eager to get in the game, but confused about where to start.

Sound familiar?

Google and Ink from Chase have teamed up this year to help small business owners get off the sidelines and into the game! As part of this commitment to helping small business owners, we jointly hosted the first Google-Ink from Chase ‘Grow Your Business Online’ event on March 15, 2011 at the JP Morgan Headquarters in New York City.

Over 200 Ink small business customers attended the program, living proof of how an incredibly diverse array of small business touch our lives every day - from chocolate shops to online gaming and private medical practices. The evening featured welcome comments from Richard Quigley, President of Ink from Chase, expert advice from AdWords evangelist Frederick Vallaeys on four ways for SMBs to market their business online and also included the Nuyorican Poets Cafe’s executive director, Daniel Gallant, talking about how online advertising helped their business grow.

One small business owner remarked that the tools and tips from Google experts on how to market small businesses online gave her “a new perspective of how to reach out to customers.” Another attendee found the Google Places page so compelling he went back to his business afterwards and “immediately verified my business’ Google Places page.”

Interested in learning more about how to get your business online? Check out our Small Business Online Marketing Handbook to get started.

Posted by Ria Tobaccowala, North America Small Business Marketing Team

Click. The AdWords newsletter: April 2011

The world has gone mobile. From smartphones to tablets, mobile devices are quickly becoming the best way for people to find products and services when they're on the go. Read on to learn about how you can take advantage of the mobile opportunity with AdWords and drive mobile customers to your business. Happy reading! The Google AdWords team P.S. Have some feedback about this newsletter? Please let us know what you think. In this Issue APRIL 2011, VOL 2 MONTHLY FEATURE A growing mobile opportunity ADWORDS INSIGHT Design a mobile-only campaign SMALL BUSINESS SUCCESS Bringing customers to the table GOOGLE HIGHLIGHTS Art Project Your AdWords Account   MONTHLY FEATURE A growing mobile opportunity In the past year alone, the number of Google mobile searches has quadrupled. In fact, by 2012, more people will connect via a mobile device than a computer.* How can your business benefit from this trend? Here are three ideas: Make it easy to call you People on the phone are looking for immediate answers. So it makes sense that many smartphone consumers call the businesses that they find after a mobile search. Encourage new customers to call you with AdWords Click-to-Call, which displays your business' phone number as an additional line of text on your ad. Google research shows that click-to-call ads drive a 6-8% average increase in clickthrough rates. Make it easy to find you, too! If you're a local business, mobile users are especially important, because one out of three searches on a mobile devices has local intent. And, according to a recent survey conducted by eMarketer, 58% of smartphone owners say they use their phone to find store locations. In AdWords, you can use Location Extensions to display your business' address and its location on a map. Once you have Location Extensions enabled, you can automatically take advantage of the new Hyperlocal feature. Hyperlocal shows your potential customers distance information, so they can see how close they are to your store! Customize your ads for the mobile user The eMarketer study also shows that people commonly use their phones to compare prices, find discounts and check product availability. Consider writing ads especially for smartphone users, keeping in mind what people want when they're on the go. You can actually create a separate AdWords campaign just for mobile. Check out AdWords Insight, below, for detailed instructions on how to do that. ADVANCED TIP: What happens when someone wants to find out more about your business, and clicks to your website? Does your website load quickly enough for smartphone users? Take a few moments to see if your website passes the test. If it doesn't, there are a range of options to help you optimize your website for mobile devices. *Source: Meeker, Mary; Morgan Stanley. "Ten Questions Internet Execs Should Ask & Answer." Business Insider.com, November 16, 2010.   ADWORDS INSIGHT Design a uniquely mobile campaign Google Research shows that mobile-only campaigns help drive higher mobile clickthrough rates—11.5% higher on average. Why? With a separate mobile campaign, you can set the bids, budgets, keywords and ad text that work best for mobile customers. Create a new campaign in your AdWords account. Find the "Networks and devices" section in your Campaign Settings, and under "Devices" click "Let Me Choose". Un-select "Desktop and laptop computers," so you are only targeting "Mobile devices with full Internet browsers." Select keywords and create ad text with your mobile customer in mind. Learn more about the benefits of a mobile-only campaign.   SMALL BUSINESS SUCCESS Bringing customers to the table Can your customers find you when they need you most? Roy's Restaurants shared the success of their hyperlocal mobile-only campaign: "Mobile searchers looking for dining options could effortlessly see how close they were to a nearby Roy's restaurant and the click-to-call function allowed for instant reservations." This campaign drove a 40% increase in calls, while the cost-per-click was 67% less than desktop ads. As a result, the campaign's overall return on investment was 800%—double the ROI of their blended mobile/desktop campaigns. Want to try it for your business? Learn about the strategies Roy's used.   GOOGLE HIGHLIGHTS Picture this with the Art Project Want to visit the world's most magnificent museums and masterpieces? Art Project, powered by Google—collaboration with 17 of the word's most acclaimed museums—lets you walk through museum wings to explore the world's most precious works of art. From Van Gogh's Starry Night to Botticelli's Birth of Venus, zoom in to discover striking details like brushstrokes and aging signs, all without leaving home.     YOUR ADWORDS ACCOUNT ADWORDS RESOURCES     AdWords Online Classroom Inside AdWords Blog AdWords Seminars AdWords Help Center

Posted by Jenn Karakkal, AdWords Small Business Team

Think with Google: Search Ads Affect Offline Sales, too

Do online search campaigns lead to in-store sales? Controlled studies we call ‘Online to Store’ experiments prove time and again that they do! Check out this video for results from large advertisers that tested the effects of keyword targeted products and categories, generic keywords and online coupons. Highlights include in-store sales lift, return on ad spend (15:1 in some cases) and halo effects on overall sales. Understanding the effect of search ads on offline sales is a large part of accurately defining the full value of search campaigns, beyond direct conversion. Consider these results and your own online to store testing.

Posted by: Susan Billingsley, Search Marketing Manager

Free phone support for AdWords advertisers

(Cross-posted from the Official Google Blog)

We’ve worked hard to keep in touch with our AdWords customers and we’re always looking for new ways to support you. Currently we offer email and online support, and today we’re introducing free phone support for all of our U.S.- and Canada-based AdWords customers. When you have a question about your account or advertising campaigns, you can now call an AdWords specialist if you prefer.

We’re adding phone support for a simple reason: you asked for it! You told us that while you appreciate online resources like our AdWords Help Center, you also want the option to get live, expert support when you need it. We heard you, and got to work assembling a team of AdWords experts to answer your calls.

The new phone option is one of many tools that can help you succeed with AdWords—and (most importantly!) find even more customers. You can also email us, or learn from other advertisers in the AdWords Help Forum. Our AdWords Online Classroom offers free online courses on a wide variety of AdWords topics, from the basics to great tips to take your account to the next level.

To speak to one of our specialists, give us a call at 1-866-2Google between Monday-Friday, 9am-8pm Eastern Time. This number is for current AdWords advertisers only, so please make sure you have your customer ID ready. We look forward to speaking to you and learning more about your business.

We'll roll phone support out to advertisers in other countries in the coming months.

Posted by Francoise Brougher, VP, Global Advertising and Product Operations

Overlapping Experiment Infrastructure: More, Better, Faster Experimentation

Posted by Deirdre O'Brien and Diane Tang, Adwords Team

At Google, experimentation is practically a mantra; we evaluate almost every change that potentially affects what our users experience. Such changes include not only obvious user-visible changes such as modifications to a user interface, but also more subtle changes such as different machine learning algorithms that might affect ranking or content selection. Our insatiable appetite for experimentation has led us to tackle the problems of how to run more experiments, how to run experiments that produce better decisions, and how to run them faster.

Google's infrastructure supports this vast experimentation by using orthogonal diversion criteria for experiments in different "layers" so that each event (e.g. a web search) can be assigned to multiple experiments. The treatment and population sample are easily specified in data files allowing for fast and accurate experiment set up. We have also developed analytical tools to do experiment sizing and a metrics dashboard which provides summarized data within hours of experiment set up. Decision making is improved by the consistency and accuracy in metrics assured by these tools. We believe that Google's experimental system and processes described in this paper can be generalized and applied by any entity interested in using experimentation to improve search engines and other web applications.

Ig-pay Atin-lay Oice-vay Earch-say

Posted by Martin Jansche and Alex Salcianu, Google Speech Team

As you might know, Google Voice Search is available in more than two dozen languages and dialects, making it easy to perform Google searches just by speaking into your phone.

Today it is our pleasure to announce the launch of Pig Latin Voice Search!

What is Pig Latin you may ask? Wikipedia describes it as a language game where, for each English word, the first consonant (or consonant cluster) is moved to the end of the word and an “ay” is affixed (for example, “pig” yields “ig-pay” and “search” yields “earch-say”).

Our Pig Latin Voice Search is even more fun than our other languages, because when you speak in Pig Latin, our speech recognizer not only recognizes your piggy speech but also translates it automagically to normal English and does a Google search.



To configure Pig Latin Voice Search in your Android phone just go to Settings, select “Voice input & output settings”, and then “Voice recognizer settings”. In the list of languages you’ll see Pig Latin. Just select it and you are ready to roll in the mud!

It also works on iPhone with the Google Search app. In the app, tap the Settings icon, then "Voice Search" and select Pig Latin.

Ave-hay un-fay ith-way Ig-pay Atin-lay.


Pig Latin Voice Search works on Android 2.2 (Froyo) and later Android versions. If you don't already have Google Voice Search on your Android phone, scan or tap this QR code to download it.

The list of languages and dialects now supported by Google Voice Search includes:

• US English, UK English, Australian English, Indian English, South African English
• Spanish from Spain, Mexico, Argentina, and Latin America
• French (France), Italian, and Portuguese (Brazil)
• German (Germany) and Dutch
• Russian, Polish, and Czech
• Turkish
• Japanese, Korean, Mandarin (Mainland China and Taiwan), and Cantonese
• Bahasa Indonesia and Bahasa Malaysia
• Afrikaans and isiZulu
• Latin
• Pig Latin