Google+ page stories: Loluma

Editor’s Note: This is the fourth in a series of posts about small businesses on Google+ and their tips and tricks for managing a great page. Visit our YouTube channel to see all the videos in this series and join the discussion on the Google+ Your Business page. 

Meet Loluma, a team of artists that designs one-of-a-kind events. Sha Sha Harnik leads the team, as they provide design direction and coordination for wedding and event clients. In the video below, see how she uses Google+ not only to create moments, but also to capture and share them with her wedding clients.

Google+ Hangouts allow you to collaborate through group video chat. Watch Sha Sha hangout with a family of stealthy birthday planners to help them create the ultimate surprise party for their grandma’s 80th birthday.

Try Hangouts with Extras for even more collaborative features. With Extras, you can:

• Share your screen. With screen sharing, you can let other Hangout attendees see what’s on your screen. Want to share a website with your colleagues, or a design you’re working on with clients? Just select the “Share screen” button at the top.
• Collaborate on documents in real time. You can share notes and even work on documents at the same time. Perfect for brainstorming sessions!

To get started, select the “Start a hangout” button on the navigation bar along the right. In the yellow bar at the bottom of the pop-up window, select “Hangouts with extras,” and get started!

Want to learn more? Visit the Google+ Your Business site, and stay tuned for more Google+ stories and tips from small businesses.

How do you use Hangouts to collaborate with your co-workers and customers? Join the discussion on the Google+ Your Business page and tag your posts #mybusinessstory.

Posted by Evelyn Lee, Google+ Pages Associate Product Marketing Manager

Introducing the Learn with Google Webinar Program

(Cross-posted on the Inside AdWords blog.) 

At Google, one of our goals is to help make the web work for your business. Today weíre introducing the Learn with Google webinar program that does just that, by sharing best practices and tips across a variety of products, including search ads, mobile ads, display ads, YouTube and Google Analytics.

Weíre kicking off the program with eight live webinars in March:

• March 13 at 10am PDT: 5 Tips to Start Marketing your Business with Video
• March 14 at 10am PDT: Introduction to the Google Display Network
• March 15 at 10am PDT: GoMo: Mobilize your Site and Maximize your Advertising
• March 20 at 10am PDT: Understanding Mobile Ads Across Marketing Objectives
• March 21 at 10am PDT: Reaching Your Goals with Google Analytics
• March 22 at 10am PDT: GoMo for Publishers
• March 27 at 10am PDT: Manage Large AdWords Campaigns with Less Effort
• March 28 at 10am PDT: 3 Tips to Get More out of your Video Advertising Campaigns

Check out our new webinar page to register for any of the sessions or to access on-demand webinars. Weíll be adding new webinars as theyíre scheduled, so check back regularly for updates. You can also stay up-to-date on the schedule by downloading our Learn with Google Webinar calendar to automatically see upcoming webinars in your Google Calendar.

Whether your goal is to engage the right customers at the right time, make better decisions faster, or get the most from your marketing dollars, we hope that youíll use these tips and how-toís to maximize the impact of digital and grow your business. Weíre looking forward to having you join us!

Posted by Erica Tsai, Product Marketing Manager

Keeping an “OER mind” about shared resources for education

Posted by Maggie Johnson, Director of Education and University Relations

With ever-increasing demands being placed on our education system, including new skill sets that need to be taught to create a pipeline that can fill 21st century jobs, we must figure out how to make high-quality education more accessible to more people without overburdening our existing educational institutions. The Internet, and the platforms, tools and programs it enables, will surely be a part of the answer to this challenge.

Open Educational Resources (OER) are one piece of the solution. OER are teaching and learning resources that anyone can share, reuse and remix. As part of our ongoing commitment to increasing access to a cost-effective, high-quality education, we’re supporting the OpenCourseWare Consortium — a collaboration of higher education institutions and associated organizations from around the world creating OER — in organizing Open Education Week 2012, which begins today.

An example of OER in action is OpenStax, a recent non-profit initiative of Rice University and Connexions to offer students free, professional quality textbooks that meet scope and sequence requirements for several courses. They believe that these books could save students over $90 million in the next five years. Non-profit isn’t the only model for open education. Flat World Knowledge has built a business around OER by providing free online access to open textbooks, then selling print-on-demand copies and supplemental materials.

We’ll be acknowledging OER week through a panel event in Washington, DC, and over on our +Google in Education page, where we’ll be posting articles, sharing stories and interviews about the benefits of open education resources. Opening these resources to everyone can improve the quality of education while getting more out of our investments in educational resources. We hope you’ll join us in celebrating Open Education Week. Go to openeducationweek.org to learn more and get involved.

Check out your new image ads from the AdWords Display Ad Builder

(Cross-posted on the Inside AdWords blog.)

Image and video ads on the Google Display Network can have a strong impact on the success of your online marketing campaigns. These ads convey your messages in more engaging and memorable ways, enticing viewers to buy what youíre selling.

The Display Ad Builder tool within AdWords already lets you easily create image and video ads for free and gives you the flexibility to customize these ads to suit your needs. Check out these image ads for examples of what you can create:

But today weíre announcing a new feature that essentially builds your image ads for you.

The Display Ad Builder now automatically creates suggested image ads, using the existing text ads in your campaign.

• Click on the suggested ad that you like best.
• If necessary, customize any fonts, text, or colors that need tweaking.
• Then incorporate the ad into one of your ad groups. Itís that simple.

Check out your suggested ads now>>

You donít even have to be in the Display Ad Builder tool to use this new feature.

• If youíre in one of your ad groups, you can select an existing text ad and under ìMore Actions,î choose ìGenerate Display Ad.î
• AdWords will create an image ad based on the text ad you selected.

If you want to create your ad from scratch, you can always choose from hundreds of template designs.

• Add your text and customize the fonts, colors, and background.
• Choose images from the AdWords stock gallery, from your computer, or straight off your website.
• Review the ad in all formats to make sure it looks right, then add it to your campaign.

For more information about Display Ad Builder, visit the Display Network website.

Posted by Lauren Barbato, Inside AdWords crew

Google+ page stories: King Arthur Flour

Editor’s Note: This is the third in a series of posts about small businesses on Google+ and their tips and tricks for managing a great page. Visit our YouTube channel to see all the videos in this series and join the discussion on the Google+ Your Business page.

Meet King Arthur Flour, America’s oldest flour company. Founded in 1790, King Arthur Flour is now an employee-owned company that offers everything from baking products to educational baking programs—all with the mission to “inspire, educate and bake.” PJ Hamel, King Arthur Flour’s resident writer, shows how Google+ helps the company share the joy of baking with people all around the world.



As we mentioned the other week, Google+ Pages helps you share relevant content to your stream with the right people using Google+ Circles. PJ Hamel, King Arthur Flour’s resident writer, uses Google+ circles to share certain recipes with specific groups of interested customers.



Here are some more tips for sharing to your stream:

• Share visual content. Add photos, videos, or links to your posts. Simply drag the photos, videos, or links directly to the share box. To add a link, just find the icon that's next to the URL in your browser window and drag it to the share box.
• Grab someone’s attention by mentioning them in posts. Say you’re creating a post based on a user’s question, or you want to respond directly to a customer in the comments. To really grab their attention, try “plussing” (or “mentioning”) them in your post or comment. This will alert the customer to your comment, and bring them back to the post. To mention someone:
  
  1. Type +[person's name] or @[person's name]. (You can also type their email address instead of their name.)
  2. As you type, an autocomplete list of people will appear.
  3. Select the person you want to mention.
• Add style to your post.
  
  1. Use underscores to italicize. _ italics_ → italics
     
  2. Use asterisks to bold. * bold* → bold
  3. Use hyphens to strikethrough. - strikethrough - → strikethrough

Want to learn more? Visit the Google+ Your Business site, and stay tuned for more Google+ stories and tips from small businesses. You can also watch all our Google+ page stories on YouTube.

As you share to your Stream, what kinds of content have you found are most engaging with your followers? Join the discussion on the Google+ Your Business page and tag your posts #mybusinessstory.

Posted by Evelyn Lee, Google+ Pages Associate Product Marketing Manager

Announcing Google-hosted workshop videos from NIPS 2011

Posted by John Blitzer and Douglas Eck, Google Research

At the 25th Neural Information Processing Systems (NIPS) conference in Granada, Spain last December, we engaged in dialogue with a diverse population of neuroscientists, cognitive scientists, statistical learning theorists, and machine learning researchers. More than twenty Googlers participated in an intensive single-track program of talks, nightly poster sessions and a workshop weekend in the Spanish Sierra Nevada mountains. Check out the NIPS 2011 blog post for full information on Google at NIPS.

In conjunction with our technical involvement and gold sponsorship of NIPS, we recorded the five workshops that Googlers helped to organize on various topics from big learning to music. We’re now pleased to provide access to these rich workshop experiences to the wider technical community.

Watch videos of Googler-led workshops on the YouTube Tech Talks Channel:

• Big Learning: Algorithms, Systems, and Tools for Learning at Scale by Joseph Gonzalez, Sameer Singh, Graham Taylor, James Bergstra, Alice Zheng, Misha Bilenko, Yucheng Low, Yoshua Bengio, Michael Franklin, Carlos Guestrin, Andrew McCallum, Alexander Smola, Michael Jordan, Sugato Basu (Googler)
• Domain Adaptation Workshop: Theory and Application by John Blitzer, Corinna Cortes, Afshin Rostamizadeh (all Googlers)
• Learning Semantics by Antoine Bordes, Jason Weston (Googler), Ronan Collobert, Leon Bottou
• Sparse Representation and Low-rank Approximation by Ameet Talwalkar, Lester Mackey, Mehryar Mohri (Googler), Michael Mahoney, Francis Bach, Mike Davies, Remi Gribonval, Guillaume Obozinski
• International Workshop on Music and Machine Learning: Learning from Musical Structure by Rafael Ramirez, Darrell Conklin, Douglas Eck (Googler), Ryan Rifkin (Googler)

To highlight a few workshops: The Domain Adaptation workshop organized by Google, which fused theoretical and practical domain adaptation, featured invited talks from Shai Ben-David and Googler Mehryar Mohri from the theory side and Dan Roth from the applications side. This was just next door to Googlers Doug Eck and Ryan Rifkin's workshop on Machine Learning and Music, with musical demonstrations loud enough for the next-door neighbors to ask them to “turn it down a bit, please.” In addition to the Googler-run workshops, the Integrating Language and Vision workshop showcased invited talks by Google postdoctoral fellow Percy Liang on the pragmatics of visual scene description and Josh Tenenbaum on physical models as a cognitive plausible mechanism for bridging language and vision. Finally, Google consultant Andrew Ng was one of the organizers of the Deep Learning and Unsupervised Feature Learning, which offered an extended tutorial, several inspiring talks, and two panel discussions (one with Googler Samy Bengio as panelist) exploring the question of “How deep is deep?”

As the workshop weekend drew to a close, an airline strike in Spain left NIPS attendees scrambling to get home for the holidays. We hope the skies look clear for 2012 when NIPS lands in Google’s neck of the woods, Lake Tahoe!

2011 EMEA Android Educational Outreach Program Awards Mobile Phones to Universities

Posted by David Harper, Head of University Relations, EMEA

As part of EMEA’s 2011 Android Educational Outreach program, we recently granted over 300 Android-powered mobile phones to 40 universities across Europe, the Middle East, and Africa. These phones will be used to support mobile related project work in university teaching and research. Our steering committee reviewed applications from 77 universities in 24 countries across the region and selected finalists based on each proposal’s scope to generate interest in mobile engineering, reach many students, and be applicable both within and outside the university.

This is the second year we have awarded mobile phones to universities. This is largely attributable to the enthusiastic feedback from last year’s recipients who were interested in continued support for Android project work. The phones donated last year were used in a range of interesting projects, including:

• George Candea, EPFL (Switzerland): The Pocket Campus, an application that helps students, graduates, staff and visitors to find their way around the EPFL campus was created as a course project. After the course, some of the students decided to continue development of the application. It has become so successful that it’s now EPFL’s campus-wide smartphone app.
• Andrew Rice, University of Cambridge (United Kingdom): Students in the summer programme developed Learn!, a flashcard-based learning application that is available in Android Market. This project investigated how one might incorporate features of modern phones such as multimedia capture and playback, data communications and significant computation power into a learning application.
• Alan Smeaton and colleagues, Dublin City University (Ireland): Undergraduate, master’s, and PhD students embarked on a wide variety of projects, which included lifelogging (recording everyday activities using the phone); measuring the strengths of wireless networks as an aid to mapping wireless propagation; and interface design for an augmented reality application.
• Nicolae Tapus, University Politehnica of Bucharest (Romania): Numerous applications were developed by students, including: TaxiFinder, an application that finds the closest taxi number with the lowest price, and Viewlity, an augmented reality engine for showing nearby points of interest (e.g., gas stations, restaurants, ATMs, places of worship) on an Android phone.
• Gerhard Tröster, ETH Zurich (Switzerland): Martin Wirz and his team are using mobile phones to conduct research in the field of wearable computing and machine learning. The devices are used to collect all kinds of sensor information (e.g., accelerometer, magnetometer, microphone, GPS) to infer personal activities, psychological behaviors and social phenomena.

We are looking forward to sharing the great projects resulting from this year’s Android Educational Outreach program early next summer.