Exclude your own visits to your website from Google Analytics

When you have a small website, your own visits to your site can count for a substantial part in the total statistics of Google Analytics.

There are different ways to exclude yourself from your own statistics.  E.g. by changing the javascript code that invokes Google Analytics / Urchin, or by installing a custom cookie and filtering out the visits containing the cookie.

By far the easiest way exclude yourself from your statistics, is by installing a browser add-on that doesn't invoke Google Analytics.  Google developed an add-in for all mainstream browsers that make you "opt-out" of Google Analytics: "Google Analytics Opt-out Browser Add-on (BETA)"
https://tools.google.com/dlpage/gaoptout

My favorite is an add-in that let's you configure for which individual sites (e.g, your own ones) that you want to turn off Google Analytics: "Block Yourself from Analytics"
https://chrome.google.com/webstore/detail/fadgflmigmogfionelcpalhohefbnehm